Always available and guaranteed fresh
Treat yourself to our delicious, fresh baguettes. In fact, our baguettes are made several times a day so you’ll always be able to enjoy the freshest bread possible. Whether for breakfast or lunch, we recommend you consume it on the day you purchase it. That way, you'll be able to enjoy your bread the way it was meant to be: soft on the inside, crispy on the outside.
Our Première Moisson French baguette is always available. If there are none left between 4 p.m. and 7 p.m., head to checkout or speak with a clerk to get a $2 discount on your grocery bill*.
Première Moisson baguette, quality guaranteed!
Our fat-free, no sugar added baguette comes from Première Moisson, a Quebec company founded in 1992 that always strives to provide you with the highest quality bread.
Their French baguette is made from local wheat and is 100% organic. You can smell and taste the difference in the bread’s fresh, soft inside and crispy crust.
How do you keep a baguette fresh for as long as possible?
Leaving your baguette on the counter is not the best way to keep the bread fresh.
Here’s how to keep it fresh for as long as possible:
- Do not slice your bread ahead of time.
- Store your bread in a canvas bread bag and keep it in a bread box.If you do not have a bread box, leave it in the packaging provided at the time of purchase and cover it with a clean cotton cloth.
- Add an apple or potato sliced in half in the bread box to increase moisture levels.
- To regain all the crispness of your bread, put it in the oven a few moments before tasting.
Did you forget your bread on the counter and now it’s starting to stale? Here’s how to soften it in three steps:
- Moisten a paper towel with cold water.
- Roll the paper towel around your bread.
- With the bread wrapped in the paper towel, warm it in the microwave for about 12 seconds.
And because nothing tastes as good as fresh out-of-the-oven bread, you can always purchase more baguettes in one of our stores.
What can you do with bread?
- Turn it into croutons for your salads or soups by slicing the bread into bite-sized pieces, coating the pieces in a bit of olive oil, and baking them in the oven with a bit of chopped garlic, herbs, or tomato sauce.
- Make French toast out of bread for brunch by dipping bread slices into milk, whisked eggs, and then frying in a pan. Sprinkle some cinnamon on top and enjoy!
- Put your bread in the food processor and pulse until you get breadcrumbs. Perfect for enhancing your meatballs or making homemade breading.